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 The Pacifican Online - Perspectives
SF Chronicle Editor Addresses Students PDF Print E-mail
Written by Jennifer Hite-Smith - Editor-In-Chief   
Wednesday, 29 March 2006
Similar issues are faced by the Pacifican
 
The well-known San Francisco Chronicle covers international and local news in the light of what its readers want to know. Last week, the Editor and Executive Vice President of the SF Chronicle, Phil Bronstein, addressed Pacific students and the Stockton community. 
 
 

Bronstein spoke about the difficulties of keeping newspaper journalism alive amongst today’s innovational technology. Bronstein also addressed the effects of global changes on freedom of the press, maintaining an informed populace to uphold these freedoms, and the role of the media as a forum for democratic debate.

At The Pacifican, we concur with some of the same everyday problems and challenges of keeping our readers and the business world satisfied. There is an entire global network of online information now available. We too address our readers in an online fashion at www.thepacificanonline.com.

What is going to happen to print media when the internet takes all tangible newspapers off the market? Here’s the catch: it’s not going to happen at a one hundred percent level. It may seem that the world now only needs one story to be told by an on-site journalist/ reporter, and then any individual who wished to layout their opinion on an online blog can gracefully fill in the rest of the world with analysis.

Nope. According to Bronstein, this is insufficient. The surplus of internet available does not remove the need for honest and aggressive reporting. It does not take away the need for transparency in the democratic system and in the world. Journalists, and ultimately newspapers are needed to provide information to the populous. Bronstein described it, “what bloggers are not doing – covering the big news,” he said, “They don’t provide that kind of investigative reporting.” Professional journalists “are trained to ask the right questions. The number of actually printed copies may decrease, but the real purpose and efforts of journalism will never die.”

History has taken print media for a spin several times before. “Our industry was terrified by radio, television, and now the internet,” explained Bronstein.” What we do is not going to change, [but] how we do it might change.”


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